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Find and maintain positions for the most valuable search queries
Tappify analyzes keywords in real time, offers fresh ideas, and shows where you are losing or can strengthen your position.
AI search for new keywords with low competition and high potential
Tracking positions or all active queries
Comparison with competitors for each keyword
Recommendations on priorities:what to promote first
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A tool for combined optimization of organic metrics (ASO) and paid campaign management (ASA)
Comprehensive optimization of organic and paid traffic:keyword selection, bid management, metadata generation, and element testing.
It offers keywords with high volume potential and low competition
Analyzes the effectiveness of current keys and screenshots
Generates variants of descriptions and headings, conducts their A/B tests
Automatically distributes the budget between organic and paid channels
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Compelling texts and visuals that drive growth
Optimize titles, descriptions, screenshots, and icons for store algorithms and user perception. Tappify helps you find winning formats.
Recommendations for improvement based on competitor analysis
AI assessment of the quality of titles and descriptions
Tips on the visual style of screenshots
Integration with A/B testing for quick implementation
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Keep an eye on the market — and stay ahead of the game
The platform tracks what your competitors are up to:what creatives they're testing, what keywords they're using, how they're changing their ASO, and how often they release updates.
Constant monitoring of ASA, ASO, and competitors' releases
AI reports on changes in market share and behavior in the niche
Tips on trends: which features, visuals, or texts are currently working
Notifications about market shifts that are worth considering
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Test any hypothesis without programmers
Create tests for any element, from icons to UX screens. Analyze the results and implement what really works.
Quick test launch without code
AI interpretation of statistics and conclusions
Automatic synchronization with the App Store/Google Play
Recommendations for scaling successful hypotheses
One platform for the entire funnel:from installation to LTV
Combine data from all sources and view metrics from an angle that provides real value.
Integrations with Firebase, Apps flyer, Amplitude, and others
Unified dashboard: organic, advertising, product
AI analysis of connections between events, sources, and traffic quality
Conclusions and hypotheses based on deviations and trends
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Reviews as a source of growth, not just ratings
Tappify classifies reviews, looks for signals for improvement, and monitors rating dynamics.
Automatic breakdown of reviews by topic and emotional tone
Identification of patterns affecting rating decline/growth
Tips for UX improvements based on real complaints
Tracking of change dynamics after releases
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Objective assessment of the current state of the app
AI audit assesses where you are losing users, money, and growth — and shows you what to do about it.
ASO, ASA, visual, bug, and review checks
Identification of product strengths and weaknesses
List of growth points with priority recommendations
Unified assessment of app readiness for scaling
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Maximum return on advertising budget in stores
Tappify automatically manages ASA,
tests hypotheses, and helps find effective creatives
and keywords.
Automatic optimization of bids and budgets
A/B testing of creatives and texts within campaigns
Selection of effective keywords based on conversion
Transparent analytics: ROAS, CPI, LTV, Retention
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